Real Me Reminder

A nudge on behalf of the government, before the fine, the summons or the rates bill lands.

The government already knows who you are and what you owe it, so why does it only ever write to you after you have missed the deadline?

software · Nudge research · Messaging on behalf of local and central government · Concept

Real Me Reminder is a nudge-economics research project: messaging people on behalf of local and central government about the processes they are in, built on the government identity service RealMe. Fines. Courts, like jury service. Rates.

The government already knows who you are and what it needs from you. It just tends to tell you after the date has passed.

Brand story

Customer

Problem

How might we get the message about a fine, a jury summons or a rates bill to someone before the date in it has passed?

Unfair solution

Staying Real Me Reminder

Purpose

Core idea

A research project in nudge economics: messaging people on behalf of local and central government about the processes they are in, using the RealMe identity service as the channel.

Personality

Ambition

Emotional positions

Key messages

Thesis