35 venture studies, honestly catalogued.

software 16

Final
Building inspection marketplace for New Zealand
Final In development Case study
Homerun
Disability support and community outings
Homerun In development Case study
Houseparty
Flatmate finance: rent, bills, and bond
Houseparty In development Case study
Dolla
Pay and get paid. NZ peer-to-peer payments on open banking.
Dolla In development Case study
Comeback
Pick what’s worth losing sleep over, and we’ll wake you when it gets close.
Comeback In development Case study
Algo
A private, algorithmic running companion. It sets your plan, learns what you actually did, and adjusts tomorrow’s run. No feed, no kudos, no audience, just you and the road.
Algo Live Case study
Log
Log what you own, protect what matters.
Log In development Case study
New Here
AI-powered settlement guide for refugees arriving in Aotearoa. 25 languages.
New Here In development Case study
Trains
Auckland transit app. Real-time departures, stop maps, service alerts.
Trains Concept Case study
Orbit
Friendship maintenance app. A gentle nudge to stay in touch.
Orbit Concept Case study
Parked
Fleet parking platform. Full-stack showcase piece.
Parked Complete Case study
Powermoves
NZ energy startup concept. Validated with Electric Kiwi CMO.
Powermoves Archived Case study
Ground Up
Ag-tech tokenised equity for New Zealand farms.
Ground Up Complete Case study
Open Saver
Open banking and savings optimisation for NZ.
Open Saver Observation Case study
Fam
The family social media: private by design, for the people you love.
Fam In development Case study
Real Me Reminder
A nudge on behalf of the government, before the fine, the summons or the rates bill lands.
Real Me Reminder Concept Case study

goods 14

In Case
Emergency preparedness kits for New Zealand households.
In Case In development Case study
Golden
Run the drinks business without the spreadsheet chaos.
Golden Live Case study
Bug
Dream Bug merino eyemask. Pure NZ merino, designed for sleep.
Bug Live Case study
Peachy
Real fruit ice cream from a New Zealand institution.
Peachy Complete Case study
Portions
Pawtions: real dog food made from real ingredients.
Portions Complete Case study
Long Jons
Premium NZ merino activewear. Brand complete, awaiting manufacturing.
Long Jons In development Case study
Knots
A book concept and world-building project.
Knots Concept Case study
Honey Bum
A name with good energy, waiting for the right idea.
Honey Bum Observation Case study
Plant Post
Mail-order plant brand concept for New Zealand. Arrives alive, like a gift.
Plant Post Concept Case study
Farmlands Fertiliser
A white-label fertiliser for lifestyle blocks, sold through the stores that already serve them.
Farmlands Fertiliser Concept Case study
Cacao Tea
A loose-leaf tea from the part of the cacao bean Whittaker’s already throws away.
Cacao Tea Concept Case study
Yippee Chippy
A chip brand made for children, not shrunk down from one made for adults.
Yippee Chippy Concept Case study
Lucky Seven
Seven Hawke’s Bay orchards, canning their own Golden Queen peaches.
Lucky Seven Concept Case study
Marty Milk
The milk brand Fonterra could launch the day its non-compete ends.
Marty Milk Concept Case study

brand 5

Potions
Online pharmacy brand and website. Modern dispensing for NZ.
Potions Concept Case study
Love You Bye
Early stage. The name is the brief.
Love You Bye Concept Case study
Chch Trees
Seasonal Christmas tree sales for a Christchurch business.
Chch Trees Complete Case study
Bytes
Personal news app with generative art editions.
Bytes Concept Case study
Marty+
NZ discount supermarket concept. The supermarkets aren’t competing.
Marty+ Concept Case study