Peachy is a website for a NZ real fruit ice cream business, the kind of place that’s been quietly doing the same thing well for decades, serving scoops that taste like the actual fruit rather than a laboratory approximation of it. The brief was to give a beloved local business a web presence that matched the quality of what they serve.
The design approach took its cues from the product: warm, generous, unpretentious. The palette runs through peach and cream. The photography does the heavy lifting. The copy is short and honest because the product doesn’t need selling in the conventional sense. It just needs to be found and trusted. The site is a marketing surface, not a transaction engine, so there’s no cart, no checkout, no account creation.
Built in React and Vite, the site is a complete static build. “Complete” for a static marketing site means everything is there: menu pages, location and hours, brand story, and a contact form. No backend, no CMS, no moving parts. It deploys as a flat file bundle and serves instantly from anywhere. That simplicity is a feature, not a limitation. It means zero maintenance overhead for a business that doesn’t have an in-house tech team.