Dream Bug is a premium sleep eyemask made from New Zealand merino wool. The product case is simple: merino is one of the world’s great natural fibres — breathable, temperature-regulating, soft against skin, naturally odour-resistant. An eyemask is a product you wear against your face for eight hours. The material matters more than most people think.
The site is static HTML — intentionally so. There’s no framework overhead, no JavaScript bundle, no server-rendered complexity. The product doesn’t exist in volume yet, so the site’s job is to capture intent: who wants one, how many, and what they’re willing to pay. Waitlist signups land in Cloudflare D1. Cloudflare Pages serves the site globally with no cold starts.
The stack matches the product philosophy: no excess, no complication, nothing that doesn’t need to be there. When inventory is secured and production is confirmed, the waitlist converts to orders. The site is ready for that moment.